Sponsorship requests
The Queensland Government provides sponsorship towards significant events and initiatives that provide positive and tangible benefits to communities across the state.
Sponsorship is available to businesses, incorporated associations, local councils and not-for-profit organisations. Sponsorship cannot be provided to individuals.
What is sponsorship?
Sponsorship is the purchase of rights or benefits to associate the sponsor’s name, products or services with the sponsored organisation’s service, product or activity in return for negotiated and specific benefits such as cash, in-kind support or promotional opportunities.
Sponsorship is different to grants (where there is limited provision of benefits to the Queensland Government). If your organisation is interested in grants, direct funding, individual assistance, donations, special payments and concessions, view grants and assistance programs for further information.
How to apply
Applications are only accepted online and should be submitted at least eight months prior to the event, noting it can take four months to receive a formal outcome to your application.
Dependent on the level of funding support requested, this extended timeframe enables adequate consultation and assessment and, where agreement is formed, ensures the partnership can be mutually beneficial.
To progress your application, you will need to address questions about:
- your organisation and its capability to successfully deliver the event
- the event details (including consideration to gender and cultural diversity; Queensland suppliers, talent and produce; and environmentally sustainable practices)
- contingency plans for any unforeseen changes
- alignment with the Queensland Government’s objectives for the community
- other approached and confirmed sponsors
- budget and any financial considerations
- entitlements and leveraging opportunities for government
- marketing and communications strategies or plans.
How applications are assessed
Applications are assessed for their alignment to current government objectives; strategic merit; and economic, social, cultural, environmental, and resource viability of the event. Consideration will also be given to local needs, emerging issues, and alternate available sources of funding.
No applicant can be guaranteed sponsorship funding, nor can any applicant be guaranteed to receive the full amount requested. Sponsorship from the Queensland Government is provided on a one-off basis and should not be relied on for the continuity of your event.
Sponsorship opportunities take time to assess and if successful, to develop and negotiate benefits and outcomes. If your organisation is successful in securing sponsorship funding, it is important that there is sufficient time to develop a sponsorship agreement, with mutually agreeable benefits to ensure both parties can leverage a successful partnership.
Sponsorship funding will be distributed in accordance with the Queensland Government Sponsorship Policy. Achievement of milestones, as agreed in the sponsorship agreement, will need to be met before payment can be made. Should these milestones not be met by the specified date or level, the Queensland Government reserves the right to revoke or amend the offer of sponsorship funding.
How will I find out the outcome of my application?
You will receive a formal response letter from the Queensland Government. The outcome is final and will not be further reviewed by the Queensland Government.
Contact details
For further information, contact Engagement and Partnerships, Department of the Premier and Cabinet:
- Telephone: (07) 3003 9200
- Email: sponsorship@premiers.qld.gov.au